Nandos - 8323 Words

Part I ______________________ INTRODUCTION ORIGIN OF REPORT This project was assigned to us in our Marketing Research course, in order to gain a practical understanding of what it takes to actually implement marketing research in a company. Our faculty gave us the liberty to choose any company of any industry, and thus we chose to do our report on Nando’s Chicken Restaurants, Bangladesh. OBJECTIVES The objective of this report was to analyze and evaluate the service delivery process of Nando’s Restaurant. Also, the project aimed to evaluate the existing service delivery process with the help of tools such as the GAP Model, the SERVQUAL scale, the 8 P’s of Service Marketing, the Flower of Services, and the†¦show more content†¦They took their unique Peri-Peri chicken with them. Some prospectors found digging for gold too tough and decided that feeding hungry miners with their Peri-Peri chicken would be a more lucrative business. In Rosettenville, a restaurant named Chickenland flourished. Then in1987, two great friends - Robert and Fernando - visited and fell in love with Peri-Peri flame-grilled chicken. They bought the restaurant and changed its name – the first Nando’s had been created. The Legend of Barcelos Back in the 14th Century in Barcelos, Portugal, a pilgrim was wrongly accused of theft. The penalty was death. For justice he appealed to ‘Our Lady’ and St. James – the patron saint of protection. The pilgrim came before the judge who was to decide his fate. The judge was about to eat a roast cockerel for his dinner so the pilgrim pleaded â€Å"If I am innocent may that cockerel get up and crow.† To everyone’s astonishment, and luckily for the pilgrim, the cockerel did rise and crow heartily! Only a legend but Nando’s loved it. Indeed the Barcelos Cockerel was chosen for Nando’s identity because of its association with faith, justice and good luck. Global Locations Nandos has locations in Australia, Bangladesh, Bahrain, Kuwait, Botswana, Canada, Cyprus, Democratic Republic of Congo, Fiji, Ghana, India, Indonesia, Ireland, Israel, Lebanon, Lesotho, Malawi, Malaysia, Mauritius, Namibia, New Zealand, Nigeria, Oman, Pakistan, Qatar, Portugal, Saudi Arabia, South Africa, Sri Lanka,Show MoreRelatedAlive Nando Parrado808 Words   |  4 Pagesare all you can take. It is important for the reader to learn that there are scarifies an individual must make to attain goals because one will become more successful in completing their goals resulting in self achievement. In the story, Alive Nando Parrado, Roberto Canessa and Antonio Vizintà n sacrifice their dignity and test their faith in order to survive. One of the characters that were willing to sacrifice their pride for the circumstances they were under was Canessa because he was the firstRead MoreNandos2359 Words   |  10 PagesNandos ________________________________________________________ Nando’s, is a well-known fast food restaurant which was found in 1987 in South Africa. Nando’s is specializing in chicken, especially its unique Mozambican-Portuguese style of Peri-Peri Flamed Grilled Chicken. Nando’s opened its first international strore 12 years ago and the Nando’s Peri-Peri trail has blazed from South Africa across the seas to other 22 countries, comprising 400 stores worldwide. The signature menu item at Nando’sRead MoreNandos1946 Words   |  8 PagesContents 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 2.0 Swot Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 2.1 Strengths 2.2 Weakness†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5,6 2.3 Opportunities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6 2.4 Threats 3.0 4 Functions of Management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..........†¦.6 3.1 Planning †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.............7 3.2 Leading †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........7,8 3.3 Organising†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...Read MoreNandos1660 Words   |  7 PagesNANDO’S SOUTH AFRICA FEATURE ‘LOCAL GONE SUCCESS STORY global’ With casual dining chain Nando’s about to celebrate its 25th anniversary, Thabang Ramogase, Marketing Manager, spells out the brand’s expansion plans. By Ian Armitage 20 www.southafricamag.com Nando’s FEATURE hat the world’s appetite for spicy chicken is growing is evident from the fact that South African casual dining chain Nando’s continues to expand. Nando’s is one of South Africa’s most enduring and risque brandsRead MoreCoaching at Nandos2885 Words   |  12 PagesCoaching at Nandos Author: Melanie Salle - 2010 Content page Executive summary p.3 1.1 Introduction p.3 1.2 Literature review p.3 2 Method p.5 3 Results/ Findings p.5 4 Discussion/ Analysis p.6 5 Evaluation p.7 6 Conclusion p.7 7 Recommendations p.7 References p.8 Appendix 1 p.9 2 Executive summary This report aimed to examine how the chain of restaurants ‘Nandos’ successfully implemented coaching in itsRead MoreNandos Analysis5199 Words   |  21 Pagescomes in their mind. 20% of total people said about service and good environment. 18% said about high nutritious food. From the above graph it is clear that when a person thinks about Nando’s, firstly status and price comes to his mind. It means Nando;s makes its position as a high priced restaurant. Strategy: âž ¢ Provides more advertisement in the media. âž ¢ Convince the customers that the food quality is good and it gives prestige. âž ¢ If they cannot focused on good environment and serviceRead MoreNandos Services Operations Analysis Essay3534 Words   |  15 Pagesservice sector operations management for Nando‟s Stroud Green in London. It is based on information gained from visiting the restaurant on several occasions to interview the management and staff, observations from visits as a mystery customer. The slips confirming the visits are attached to the report. The theoretical concepts for service management operations have been used and applied to the restaurant operations. Firstly the ownership and management of Nando‟s will be described and its service conceptRead MoreNando`S Marketing Mix958 Words   |  4 PagesQuestion 1 1.1 (1) The cost varience report is a listing of allowable expenses compared with the actual expenses incurred. (2) The actual unit cost is the cost of producing a single products or unit measure of output or service. The budget unit cost is a plan or forecast, of a single unit measure of output or service. The conclusion is that the cost of goods and services is more expensive. (3) The cost variable report can assist you to select the right cost by giving you the list of allRead MoreSwot Analysis Kenny Rogers vs Nandos844 Words   |  4 Pages1.a) Explain the meaning of ‘interorganizational’ in relation to marketing channel. Management of the marketing channel involves the use of interorganizational management (managing more than one firm) rather than intraorganizational management (managing one firm). They are seen as sets of interdependent organizations which, by an exchange of outputs, are involved in the process of making a product or service available for consumption. Interorganizational, that is a marketing channel is not justRead MorePerseverance : The Value Of Life757 Words   |  4 Pagesman named Nando Parrado. Nando experienced many hardships in just over 2 months said â€Å"Even here, even as we suffer, life is still worth living.† He shows the value of life with his words of experience ,and wisdom. Perseverance, why you should make the most of your life, and we all go through hardship in our lives you just need to work through them are some of the main points he has to say after his hardships. These words also teach us experienced ways to approach our own hardships. Nando Parrado’s